QUESTIONS 1–5: Write a sentence based on a picture
DIRECTIONS: In this part of the test, you will write ONE sentence that is based on a picture. With each picture, you will be given TWO words or phrases that you must use in your sentence. You can change the forms of the words and you can use the words in any order.
What strategies do companies use to persuade us to buy products and services? Describe a good ad campaign and say why you think it is effective. Also write about a bad ad campaign. Say what they did wrong and suggest how they could have done a better job.
Directions: Respond to this email as though you are Ms. Uchida. REQUEST a quotation that includes a competitive analysis, and ask TWO questions about their service. (Possible questions include when the audit might happen, how long it will take, if the website will need to be inactive during the audit, etc.)
Dear Ms. Uchida,
We’d like to thank you for sending in your inquiry on November 6th regarding a quotation for auditing your website.
Based on an initial estimation, we are happy to offer you a quotation based on your requests. Please find the official pricing quotation attached to this email. Note that this quotation includes website performance, search engine, and conversion rate optimization. Should you want additional services, we’d be happy to discuss it further with you and provide another quotation.
Please do not hesitate to get back to us with any questions about the quotation or our services.