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A vintage coke ad.

What strategies do companies use to persuade us to buy products and services? Describe a good ad campaign and say why you think it is effective. Also write about a bad ad campaign. Say what they did wrong and suggest how they could have done a better job.

Young man studying on a laptop alone in a library

What technology is essential to your way of life? Why? How would life be different without it? What would you do?

Woman making video call on laptop

Do you think that the world is a better place because of communications technologies, like cell phones, email and the internet? Why or why not?

Young woman graduating from university

Do you think everyone should go to college? Why or why not? Give reasons to support your answer.

Statue of Lady Justice from Greek mythology

What do you think of the justice system in your country? Does it work well or not? Explain why you think so.

The word "true" in embellished letters on gold

Honesty is the best policy.

Is that always true? Why or why not?

Teacher, whiteboard, exam

Should students be asked to evaluate their teachers? What would be the benefits of such a system? What would be the downside?

Woman before and after cosmetic surgery on her nose

Some people are against the idea of changing one's image with artificial means like surgery. Others think improving your appearance for your own benefit is okay. What do you think about this? Write a paragraph explaining your opinion and give reasons to support your answer.

European Union flag

Do you agree with this statement? Why or why not? 

Africa, Asia, Oceania, The Middle East and the Americas should all unite like the EU.

Typesetting letter A in different fonts

The world should speak one language.

Write two paragraphs. Write a paragraph supporting this view, then write a paragraph arguing against this position.


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