Marketing

What do you think is the most important thing to avoid when selling a product?

Directions: Respond to this email as though you are Ms. Uchida. REQUEST a quotation that includes a competitive analysis, and ask TWO questions about their service. (Possible questions include when the audit might happen, how long it will take, if the website will need to be inactive during the audit, etc.)

Dear Ms. Uchida,

We’d like to thank you for sending in your inquiry on November 6th regarding a quotation for auditing your website.

Based on an initial estimation, we are happy to offer you a quotation based on your requests. Please find the official pricing quotation attached to this email. Note that this quotation includes website performance, search engine, and conversion rate optimization. Should you want additional services, we’d be happy to discuss it further with you and provide another quotation.

Please do not hesitate to get back to us with any questions about the quotation or our services.

Yours sincerely,

Amina Khouri, Sales Manager

[Attached quotation]

Write an ad for a travel tour. The ad will appear in the National Geographic magazine and online site. You are limited to 50–75 words.

First, decide where you will visit and what you will do there, how you will travel, how long the tour lasts, etc.

Then, write a sales pitch describing the tour. Use these words in your description:

• life-changing
• dazzling
• leading authority

Write a product description for a window-washing service. The ad will appear in the local newspaper and online. You are limited to 50–75 words.

First, create a name for the service.

Then, write a sales pitch describing the service. Use these words in your description:

• ashamed
• miracle
• professional