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Marketing

"Future Shop" storefront

How have shopping habits changed over recent years? Describe how people used to shop compared to how they shop now. Who benefits from these changes? Who is hurt by them?

Be sure to use specific examples to support your answer.

Older woman walking and younger man running on path

What influences the styles, values and interests of a generation? Why are different generations so different?

Support your answer with specific details and examples.

Mannequin heads on a wall

CLAIM: Unfortunately, in contemporary society, creating an appealing image has become more important than the reality or truth behind that image.

Do you agree or disagree? Write an argument supporting your opinion.

"Share a Coke" advertisement

What strategies do companies use to persuade us to buy products and services? Describe a good ad campaign and say why you think it is effective. Also write about a bad ad campaign. Say what they did wrong and suggest how they could have done a better job.

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