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Advertising

boy with lemonade stand

What do you think is the most important thing to avoid when selling a product?

Display of As Seen on TV items

TopicDo you think that TV commercials have any influence over consumers' decisions?

Points

  • Memorable
  • Bargains
  • Attention
  • Irrelevant

Task Instructions

  • Choose two of the above points to support your idea.
  • Write approximately 120–150 words.
  • Use a clear structure (intro, main body, conclusion).
  • Spend about 20 minutes on this task.

Try to use the words "persuade" and "advertisement" in your answer.

monochrome mobile phone screen with architecture also seen behind it

Write a product description for a new mobile phone. The ad will appear on online tech review sites. You are limited to 50–75 words.

First, create a name for the phone and decide on its features.

Then, write a sales pitch describing the phone. Use these words in your description:

  • hottest
  • never seen before
  • phenomenal
Tourists inside a cave

Write an ad for a travel tour. The ad will appear in the National Geographic magazine and online site. You are limited to 50–75 words.

First, decide where you will visit and what you will do there, how you will travel, how long the tour lasts, etc.

Then, write a sales pitch describing the tour. Use these words in your description:

  • life-changing
  • dazzling
  • leading authority
FOR SALE sign in front of corner of house with garden

Write a real estate description for a house that's for sale. The description will appear on several real estate websites. You are limited to 50–75 words.

First, decide on the type of house and the kind of neighborhood it's in.

Then, write a sales pitch describing it. Use these words in your description:

  • enchanting
  • hurry
  • privacy
Dirty kitchen windows over a sink

Write a product description for a window-washing service. The ad will appear in the local newspaper and online. You are limited to 50–75 words.

First, create a name for the service.

Then, write a sales pitch describing the service. Use these words in your description:

  • ashamed
  • miracle
  • professional
head of a vacuum cleaner on blue rug

Write a product description for a new vacuum cleaner. The description will appear in both print and on-line catalogues for an appliance store. You are limited to 50–75 words.

First, create a name for the vacuum cleaner.

Then, write a sales pitch describing it. Use these words in your description:

  • effortless
  • tested
  • toxic
Athletic shoe dissolving into paint splatters

Write a product description for new athletic shoes. The ad will appear on an online shopping site that sells sports equipment. You are limited to 50–75 words.

First, create a name for the shoes.

Then, write a sales pitch describing the shoes. Use these words in your description:

  • state-of-the-art
  • turbo-charged
  • unbelievable
Olympics ad, Coca-Cola, stylized figure skater, white on red

Topic

Agree or disagree: The Olympics have become too commercialized. 

Task instructions

  • Write an essay on the given topic.
  • Give THREE reasons to support your answer.
  • Structure: Introduction, main body, and conclusion.
  • Suggested length: 200–240 words.

Use the phrase, "those who object to ... often argue that ...", in your answer.

Older woman walking and younger man running on path

What influences the styles, values and interests of a generation? Why are different generations so different?

Support your answer with specific details and examples.

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